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The Project

I worked on a ground-up rebrand effort for California Cryobank, one of the world's largest sperm banks. We started from scratch, exploring a new color palette, logo, typeface, and design elements for the brand, while also aligning to new brand standards from CCB's parent company CooperSurgical.

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Credits

Creative Direction: Danielle Nitido

Art Direction: Lauren Nipper

Copy: Joanne Bang